Engaging stakeholders is crucial for businesses that want to develop
"corporate social opportunities" - but is increasingly vital for public
and charitable organisations too. This is part of my BLU 50Lessons on
engaging stakeholders, based on what I learnt as chairman of the
National Disability Council. For more details on BLU 50 Lessons
(www.blu.50lessons.com) and for Fifty Lessons generally:
www.50lessons.com). Thanks to Fifty Lessons and BLU for permission to
reproduce here.